Resume

Contracted via Purple, Rock, Scissors

Sr. UX Writer • June 2025 – Present

• Partner with product, design, research, and engineering to audit existing content, identify gaps, and define writing heuristics and content design patterns that enhance product usability and value.

• Create concise, logically structured content following UX writing frameworks, tailoring deliverables for platform-specific behaviors and constraints.

• Write and refine prompts, queries, and responses to train large language models, applying program voice, tone, and ethical AI guidelines.

• Synthesize complex, technical concepts into clear, user-first copy that addresses primary intent, anticipates related needs, and supports error prevention.

Buy with Prime

Sr. UX Writer • Jan 2023 - Oct 2024

• Lead UX writer for B2B and e-commerce features enabling merchants to integrate Prime benefits into their storefronts; partnered with design, product, and engineering to define and execute content strategy.

• Mentored three junior writers, fostering skill growth and consistency across the team.

• Championed accessible onboarding, notifications, and in-app education, creating a cohesive merchant and shopper journey that built trust and improved engagement.

• Established scalable naming conventions, design patterns, and microcopy standards that contributed to an 8% lift in conversion rates and a 5% reduction in churn.

• Collaborated with legal, PR, and leadership to elevate usability and accessibility standards across the full product suite, ensuring compliance with brand, regulatory, and inclusivity guidelines

• Developed content systems and governance documentation, enabling cross-functional teams to deliver consistent, high-quality content at scale.

AWS Physical Stores

Sr. UX Writer • May 2022 - Jan 2023

• Sole UX writer embedded in AWS Physical Stores, owning end-to-end content strategy for two distinct products — Amazon One (biometric identity) and Amazon Fresh (grocery retail) — in partnership with 30+ designers, product managers, and engineers.

• Designed and optimized flows for biometric sign-in and verification, improving enrollment completion and feature adoption while shaping the brand identity for emerging grocery and identity services.

• Created a searchable style guide and scalable naming system, streamlining cross-functional handoffs and ensuring consistent voice across teams.

• Facilitated UX workshops with design, research, and engineering to align on priorities, uncover user pain points, and deliver clear, trustworthy messaging in sensitive, high-trust contexts.

• Developed and scaled content patterns across physical kiosks, digital screens, mobile apps, and web, ensuring accessibility compliance, seamless cross-channel experiences, and faster design iteration through reusable components.

• 2022 AWS Design Jam runner-up: One of 18 teams reinventing uses for existing Just Walk Out technology

Contracted via InfoObjects

Sr. UX Writer • September 2021 - May 2022

• Supported integration for Nest devices into the Google Home app, focusing on AI and smart home features.

• Developed and enhanced flows for Nest hardware; bridged physical product interactions and digital guidance.

• Led in‑app education and migration flows for Nest cameras, exceeding migration targets by 6%.

• Crafted a comprehensive messaging framework for AI-powered image recognition, ensuring users could easily understand complex smart alerts and real-time insights from their Nest cameras. 

• Partnered with design, engineering, and legal compliance teams to establish a robust content strategy, ensuring all messaging for new features and updates was aligned with accessibility best practices, information architecture principles, and key regulatory requirements, minimizing risk and improving user trust.

Discovery+

Sr. Content Designer • January 2021 - September 2021

• Led content strategy across eight core features on the newly launched Discovery+ streaming platform, partnering with design and engineering to craft high‑quality experiences.

• Spearheaded accessibility initiatives and inclusive content strategy, raising WCAG 2.2 compliance from Level A to AA and improving usability for a diverse global audience.

• Introduced team‑wide Figma workflows, reducing handoff errors and design time by over ten hours per week.

• Developed a scalable content system with naming taxonomies, voice and tone guidelines, and content patterns, socialized it across the design org, and integrated it into design workstreams across all verticals.

• Collaborated across product and marketing to ensure cohesive narratives across user journeys.

• Partnered with localization teams to adapt content for multiple international markets, ensuring voice consistency, cultural relevance, and seamless user experiences across regions.
• Developed storytelling-driven UX content that guided users through content discovery, subscriptions, and playback, helping drive engagement during platform rollout.

Product Design

Sr. Product Content Strategist / Writer • January 2020 – January 2021

Product Content Strategist / Writer • April 2017 – January 2020

• Owned UX content across mobile, living room and web platforms for Hulu’s free, ad-supported, and no-ads tiers for millions of daily users, including navigation, microcopy, information architecture, and accessibility.

• Set the content vision and strategy for Hulu’s redesigned onboarding experience, including an algorithm-informing tastepicking experience, reaching more than one million users within 18 months.

• Reworked cancellation UX to remove dark patterns, contributing to a 17% increase in returning subscribers.

• Participated in internal leadership initiatives promoting inclusion, ethics and collaborative product culture.

• Partnered with research, engineering and design to integrate user insights into product copy and strategy.

• Maintained brand voice and tone across platforms, with a focus on clarity, inclusivity, and cultural sensitivity to support a growing international audience.

Ad Operations

Campaign Coordinator • January 2016 – March 2017

• Coordinated display and video campaigns for Fortune 1000 advertisers, handling order entry, targeting, creative scheduling and asset validation in Hulu’s proprietary ad server.

• Managed client and sales communications on third‑party vendors, tags, ad specifications and reporting; prepared pacing and delivery reports and created client‑facing documentation.

• Implemented and monitored publisher and vendor tags, and troubleshot ad‑tag and reporting discrepancies across Hulu and third‑party systems, including after‑hours support.

• 4-year Member of Hulu Giveback: Positively impacting the communities in which we live and work 

• 3-year Member of Hula: Supporting women in the workplace 

• 3-year Founding board member of Hulu Ethics Committee: Balancing KPIs & OKRs with Human Values 

• 2-year Board member of Hula's #metoo Committee: Creating a safer workplace for all

Associate Copywriter

February 2015 – January 2016

As Houzz's first copywriter, I created, reviewed, and edited product metadata for 400,000+ products on the e-commerce marketplace listings, ensuring website listings are functional, accurate, and comprehensive.

• Created an e-commerce style guide and Excel best practices guide for oversized product catalog review

• Designed training decks and interactive digital quizzes to familiarize two teams of roughly 10 product coordinators each on the copywriting processes and Houzz style rules 

• Trained three new copywriters and one intern