Simplified enrollment language by creating a clear naming and taxonomy framework

Terminology Standardization

Amazon Physical Stores: Amazon One Terminology, 2023 (15 min read)

Establishing Content Governance: Standardizing Terminology for Amazon One

Led content for Nest camera migration, guiding users through setup and transition

Amazon Physical Stores: HCE Fallback, 2023  (15 min read)

Developed onboarding and messaging for Offline Downloads, helping users discover the feature

Amazon Physical Stores: Continuous Enrollment, 2022  (12 min read)

Google Nest: Legacy Camera Migration, 2022  (30 min read)

Hulu: Graceful Cancellation, 2017 (20 min read)

Hulu: Offline Downloads, 2019 (20 min read)

Hulu: Onboarding 2.0, 2017  (30 min read)

Discovery: Discovery+ Lapsed Abandonment, 2020 (10 min read)

Hulu: "Hey, Alexa...." 2018  (5 min read)