Amazon

Sr. UX Writer   │Amazon - AWS Physical Stores │ May 2022 - Jan 2023
Sr. UX Writer │Amazon - Buy with Prime         │ Jan 2023 - Oct 2024

As the first and only UX Writer for AWS Physical Stores, I worked diagonally across two teams, each with its own product, resulting in eight simultaneous active projects. As the Senior UXW for Buy with Prime, I crafted strategic product copy for personalized features in Buy with Prime, enhancing user engagement through tailored content and clear user guidance, as well as guidance and support for the other three junior writers on the team. Spanning UX ideation and planning, research, iteration, drafting within wireframes, legal, PR, and leadership reviews, revisions and final documentation, I ensured consistent and effective UX content across all touchpoints.

• Led the redesign of UX content for Amazon One (a contactless identity service that uses palm scanning technology), creating a seamless experience that reflects brand voice and engages users through compelling narratives, including the Online Enrollment, Account Linking, ID Verify, and Enterprise experiences 

• Created the Amazon One style guide, auditing all existing designs for terminology and style revisions

• Rewrote all UX content for Amazon Fresh stores’ self-checkout experience and launched In-Store Promo Wallet

• Facilitated cross-functional workshops and founded UXW office hours to ideate and test personalized user interactions, refining the UX content strategy based on user feedback and data insights

• Collaborated closely with product managers, designers, and researchers to define and implement personalized discovery features, leveraging data to inform content strategies that resonate with users

• 2022 AWS Design Jam runner-up: One of 18 teams reinventing uses for existing Just Walk Out technology

Google via InfoObjects

September 2021 - May 2022

Sr. UX Writer

As one of 7 writers designing content for various products within the Nest Ecosystem, I focused on the core UX content strategy for mobile and web features on Google Nest cameras and the camera experience within the Google Home app.

• Collaborated closely across Nest UX design, research, compliance, engineering, product management, legal, and marketing to develop content for 4+ core features, including installation guide and image recognition

• Defined requirements, created content, and reviewed deliverables as part of the core UX Writing team 

• Wrote and edited content to support the migration from the Nest legacy app to the redesigned Google Home app

Discovery+

January 2021 - September 2021

Sr. UX Writer / Content Designer

As the first UX-specific writer for Discovery's direct-to-consumer app Discovery+ (launched 1/2021), I led content design across mobile, living room and web platforms on the Product and UX Copy team. I also guided a revised content strategy on a swath of GO apps within Discovery's family of networks, such as TLC GO. 

• Developed and implemented a unified brand voice for Discovery+, focusing on personalized user experiences and enhancing user retention through targeted messaging, aligned with Discovery’s existing brand personality but customized for Discovery+’s modern OTT audience

• Designed content for 8+ core product features, including profile selection and switching and parental controls 

• Created scalable language frameworks for multiple platforms to ensure brand consistency across user journeys 

• Worked with 6 designers and 9 PMs to improve UXW and UXD processes, testing, and documentation practices 

• Led the adoption of Figma, promoting collaboration and versioning control and reducing operational inefficiencies

• Promoted and evangelized platform accessibility standards and best practices for all new and existing features

Hulu

January 2016 - January 2021

Sr. Product Content Strategist / Writer | January 2020 – January 2021

Product Content Strategist / Writer | April 2017 – January 2020

Campaign Coordinator | January 2016 – March 2017

As a content strategist at Hulu, I worked as a bridge between Hulu's messages and objectives and the viewer's thoughts and emotions. I set the vision for content strategy, driving a cohesive product narrative across multiple platforms and touchpoints. I planned, wrote, edited, tested, and improved content, including interface language, product education materials, product names, navigational nomenclature, microcopy, calls to action, and other content throughout Hulu experiences. I worked with 40 designers, and 35 PMs, and one other writer to design a cohesive content experience across mobile, living room, and web platforms. Touchpoints included UI, product education materials, naming conventions, navigational nomenclature, microcopy, CTAs, and accessibility alt-texts and screen reader scripts.

• 4-year Member of Hulu Giveback: Positively impacting the communities in which we live and work 

• 3-year Member of Hula: Supporting women in the workplace 

• 3-year Founding board member of Hulu Ethics Committee: Balancing KPIs & OKRs with Human Values 

• 2-year Board member of Hula's #metoo Committee: Creating a safer workplace for all

Houzz

February 2015 – January 2016

Associate Copywriter

As Houzz's first copywriter, I created, reviewed, and edited product metadata for 400,000+ products on the e-commerce marketplace listings, ensuring website listings are functional, accurate, and comprehensive.

• Created an e-commerce style guide and Excel best practices guide for oversized product catalog review

• Designed training decks and interactive digital quizzes to familiarize two teams of roughly 10 product coordinators each on the copywriting processes and Houzz style rules 

• Trained three new copywriters and one intern