Friction Reduction

1. Roadblock (on xbox screen)

An xbox user opens the d+ app to find this roadblock screen informing them their subscription has lapsed.

My primary objectives in this screen were:

A. Add value and direction to headline

By changing the headline "Inactive Subscription" (unhelpful, no guidance, borderline rude) to "Reactivate Your Subscription" I gave the user guidance and a mission, rather than them being left with only confusion and questions.

B. Clarify instructions and minimize mental load

I modified the body copy to start with the next necessary action. I also added the sentence, "Then select "Refresh" to continue streaming." to prepare the user for the next step and reassure them that it is a quick and easy process.

C. Throw out unnecessary and misplaced info

I removed, "To complete sign up or reactivate your subscription..." to alleviate redundancy with the new headline, and because sign up issues are irrelevant to this flow. Sign up and free trial limitations were also originally mentioned below the second CTA.

D. Clean up to better align with d+ style guide

Finally, I added the standard help link and fixed capitalization of button copy.

2. Refresh (on desktop or mobile web)

I completely overhauled the copy in this screen to make it entirely action-oriented. The new copy uses the headline to tell the user exactly what to do. The subscription verification has already taken place, and all the user needs to do now is select "Refresh" on their TV.

That is to say, I took this screen from 35 words to 8. 'Nuff said.

3. Celebrate (On Xbox screen)

This screen required no changes. No changes = less dev work.

4. Error Handling

The original copy for this error screen was robotic and redundant, and buried the lead action. I revised it to follow our standard error screen and style guide practices.

Unfortunately, the error code had to remain. Room for improvement.