Let me show you examples of....

Terminology Standardization

Amazon Physical Stores: Amazon One Terminology, 2023 (15 min read)

Nomenclature and Information Architecture Strategy

Amazon Physical Stores: HCE Fallback, 2023 (15 min read)

Direct to Customer Communication

Amazon Physical Stores: Continuous Enrollment, 2022 (10 min read)

End-to-end Flow Design

Google Nest: Legacy Camera Migration, 2022 (30 min read)

Friction Reduction

Discovery: Discovery+ Lapsed Abandonment, 2020 (10 min read)

New Feature Design, Branding, and Introduction

Hulu: Offline Downloads, 2019 (20 min read)

Clarifying and Condensing

Hulu: Venmoing Hulu, 2018 (2 min read)

In-app Education

Hulu: "Hey, Alexa...." 2018 (5 min read)

User-centric Design

Hulu: Onboarding 2.0, 2017 (30 min read)

Moments of Personality

Hulu: U up? 2017 (2 min read)

Dynamic Text Design

Hulu: Hit Pause, 2017 (5 min read)

Respecting the User

Hulu: Graceful Cancellation, 2017 (20 min read)