Hi, I'm Rae.

I’m a UX writer / content designer who loves making technology feel simple and human.

At a glance,

Technically: A Sr. Content Designer with 8+ years experience designing content at Hulu, Discovery, Google, and Amazon

Specifically: Collaborating across teams to build brand voice and engage users through data-informed design and experimentation

Currently: Crafting intuitive and personalized UX content strategies for consumer-facing digital products

Ideally: Working with a dog on my lap and an iced latte within reach

“

UX writing is UX design—just in a different medium.

— Rae Haskell, basically all the time

Specializations

  • Content strategy & voice definition

  • Product naming & terminology design

  • End‑to‑end UX flows & onboarding

  • Lifecycle emails & notifications

  • Error messages and in‑app education

Industries & Products

  • AI‑driven consumer experiences

  • Retail & biometric checkout

  • Enterprise systems for B2B retail

  • Smart‑home tech

  • Streaming media / OTT

My top projects

Terminology Standardization

Simplified enrollment language by creating a clear naming and taxonomy framework

Nest Legacy Camera Migration

Led content for Nest camera migration, guiding users through setup and transition

Offline Downloads

Developed onboarding and messaging for Offline Downloads, helping users discover the feature

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Want to dive deeper?